Content Marketing Manager UK (m/f/d)

Grow with us! Start your career at IU!

We are currently looking for a Content Marketing Manager (m/f/d) to join our UK team. This is a full-time permanent position. The role is remote within the UK. Additionally, you will have the chance to attend occasional in-person meetings in London and Germany.

• Plan customer journey communication flows including the joint management of a holistic content calendar to delight users with a seamless and joined up experience

• Use creative ideas and copywriting abilities to write engaging marketing content for a variety of communications channels that encourages audiences to progress in the customer journey

• Manage and deliver, either personally or via supporting teams, content through key marketing channels such as web, email, SMS, social and paid advertising – always have brand consistency, timely delivery and best practice for each channel in mind

• Manage the process for the creation of visual and other assets utilising tools and internal design teams to enable the full delivery of your content

• Together with experts in other internal teams and fellow team members, understand data and utilise systems to deliver your communications

• Act as a brand guardian, ensuring production matches the guidelines, tone and regulatory requirements of the brand and countries. Input into brand evolution to improve market fit and results

• Embrace a test and learn approach and evaluate the impact of new content initiatives through clearly defined hypotheses and measures of success

• Proactively investigate user feedback and behavioral data to understand prospective student needs and deliver new initiatives from these insights

• At least 3 years of experience in a comparable writing, content creation and/or marketing position ideally managing multiple brands and preferably (but not essentially) within a startup environment

• A successfully completed university degree related to Marketing, Management, English language or Linguistics, Communication, Creative Writing or similar

• Excellent written and verbal communication skills in British English which enable you to take complex ideas and turn them into simple and engaging prose for customers

• Experience of using common tools for content evaluation and delivery such as CMS, CRM, Marketing Automation, Analytics tools etc.

• Experience in user centered content design and a good understanding of how you can improve content accessibility

• A good understanding of Search Engine Optimisation (SEO) and Search Engine Advertising (SEA), social media and other paid and organic channels

• Speed and efficient processes in an agile project environment are just as important to you as they are to us

• You are highly proactive, have a growth mindset, love to innovate, challenge the norm and put a theory to the test

• Design your ideal career and pathway: Explosive growth across brands in multiple countries enables great opportunities.

• Work from home, work from anywhere: We blur the lines between local and remote by embracing collaborative technologies. Working from abroad for a while sounds good to you? No problem thanks to our WorkFlex benefit.

• Flexible working times: It’s your call. We trust you will get things done.

• Up level your education: Enjoy free up-skilling courses, language courses & discounted degree courses. There is always something new to learn!

• Get a good rest: We push ourselves every day to go above and beyond. But we also take the time to recharge our batteries: with 30 days of annual vacation for all employees.

• A workplace pension if you are resident in the UK.

In 2023, LIBF joined IU Group, Germany’s largest private university group. Together, we embark on a mission to revolutionize online education. We are pioneers in delivering high-quality education, leveraging technology and innovation to meet the changing needs of students. Become part of our UK Go To Market team, bringing a brand new type of education to the UK through our brand LIBF. We run marketing projects and campaigns to challenge the norm and grow in this budding marketing.

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Marina at marina.meissner@iu.org.

Actions speak louder than words: We cherish our “Culture of Everyone” and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!