Director Go to Market Strategy Canada (m/f/d)

• Develop and execute a comprehensive go-to-market strategy for Canadian higher education market, including positioning, messaging, and pricing of our Canadian entity.
• Reach ambitious growth targets in Canada and decide on the required budgets while considering efficiency metrics like CLV:CAC ratio.
• Collaborate with the product development team to tailor solutions to meet the specific needs of the Canadian market.
• Work closely with the performance marketing team to develop and execute targeted campaigns to generate leads and drive demand.
• Build a proper sales funnel with website, CRM, and sales teams to foster conversion of acquired leads.
• Monitor and analyze data to measure the effectiveness of our strategy and adjust as needed.
• Manage the budget for the Canadian market, including forecasting, planning, and allocation of resources.
• Stay up to date with the competitive landscape and identify emerging trends and opportunities in the Canadian higher education market.
• Build and manage a high-performing marketing to achieve revenue and growth targets.

• Strong entrepreneurial and growth mindset.
• A masters`s degree in business, marketing, or a related field and a minimum of 5 years of experience in consulting, marketing, sales, business development or high growth start-up in Canada.
• Strong conceptional and analytical skills and a proper knowledge of marketing and brand building with a proven track record of achieving growth targets.
• A strong drive for success and the bias for fast and pragmatic execution without settling for mediocre outcomes.
• Proven ability to develop and execute successful go-to-market strategies that drive revenue growth.
• Familiarity with marketing automation tools, CRM systems, and other sales and marketing technologies.
• Knowledge of Canadian higher education industry, including key players and trends is helpful but not necessary.
• Excellent communication and interpersonal skills, with the ability to develop and maintain relationships with a wide range of stakeholders.
• Strong leadership and management skills, with the ability to build and manage a high-performing team.

• Be you at IU and UFred: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment.

• Mutual Trust: It’s your job; We trust you and give you the greatest possible freedom to organize yourself.

• Take your knowledge to a new level: Where if not with us? Benefit from free access to all our e-learning platforms, language courses and discounted study programs. With us there is always something new to learn.

• Feel the difference: Be part of our Culture of Everyone. A corporate culture in which you can be yourself and which promotes diversity, embraces individuality, and values teamwork and growth. We celebrate our success and see mistakes as learning opportunities. Together as a team.

• Wellness and Balance: UFred employees actively utilize subsidized Health and Vision Care, as well as an RRSP Match program. They spend paid time off with those who are important to them between Christmas and New Years, as well as on their birthdays. The possibility for flexible work arrangements, an Active Living Benefit, and Wellness days are additional benefits enjoyed by our staff.

In 2023, UFred joined IU Group, Germany’s largest private university group. Together, we embark on a mission to revolutionize online education. We are pioneers in delivering high-quality education, leveraging technology and innovation to meet the changing needs of students.

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Christina at Christina.Neugebauer@iu.org.

Actions speak louder than words: We cherish our “Culture of Everyone” and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation, or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!