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Director Go to Market Strategy UK (m/f/d)

Tech & Engineering
Remote UK
Leadership Positions

We are currently looking for a Director Go to market (m/f/d) to join our UK team. This is a full-time permanent position. The role is remote within the UK. Additionally, you will have the chance to attend occasional in-person meetings in London and Germany.

Your mission
  • Develop and execute a comprehensive go-to-market strategy for the UK higher education market, including positioning, messaging, and pricing of our two UK entities.

  • Reach ambitious growth targets in the UK and decide on spend level to meet our required CLV:CAC ratio.

  • Collaborate with the product development team to tailor solutions to meet the specific needs of the UK market.

  • Work closely with the performance marketing team to develop and execute targeted campaigns to generate leads and drive demand.

  • Build a proper sales funnel with website, CRM and sales teams to foster conversion of acquired leads.

  • Monitor and analyze data to measure the effectiveness of our strategy and make adjustments as needed.

  • Manage the budget for the UK market, including forecasting, planning, and allocation of resources.

  • Stay up-to-date with the competitive landscape and identify emerging trends and opportunities in the UK higher education market.

  • Build and manage a high-performing marketing to achieve revenue and growth targets

Your profile
  • A very entrepreneurial and growth mindset.

  • A bachelor’s degree in business, marketing, or a related field and a minimum of 5 years of experience in consulting, marketing, sales, business development or start-up in the UK.

  • Strong conceptional and analytical skills and a proper knowledge of marketing and brand building with a proven track record of achieving growth targets.

  • A strong drive for success and the compulsion for fast and pragmatic execution, but not settling for mediocre outcomes.

  • Proven ability to develop and execute successful go-to-market strategies that drive revenue growth.

  • Familiarity with marketing automation tools, CRM systems, and other sales and marketing technologies.

  • Knowledge of the UK higher education industry, including key players and trends are helpful but not necessary.

  • Excellent communication and interpersonal skills, with the ability to develop and maintain relationships with a wide range of stakeholders.

  • Strong leadership and management skills, with the ability to build and manage a high-performing team.

What we offer
  • Design your ideal career and pathway: Explosive growth across brands in multiple countries enables great opportunities.

  • Work from home, work from anywhere: We blur the lines between local and remote by embracing collaborative technologies. Working from abroad for a while sounds good to you? No problem thanks to our WorkFlex benefit.

  • Flexible working times: It’s your call. We trust you will get things done.

  • Up level your education: Enjoy free up-skilling courses, language courses & discounted degree courses. There is always something new to learn!

  • A workplace pension if you are resident in the UK.

In 2023, LIBF joined IU Group, Germany’s largest private university group. Together, we embark on a mission to revolutionize online education. We are pioneers in delivering high-quality education, leveraging technology and innovation to meet the changing needs of students. Become part of our UK Go To Market team, bringing a brand new type of education to the UK through our brand LIBF.

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Christina at Christina.Neugebauer@iu.org.

Actions speak louder than words: We cherish our “Culture of Everyone” and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!

Send your application now

We would like to ask you to provide some information about yourself. In addition, you can provide us with your CV, you do not need to write a cover letter. After receiving your application we will contact you as soon as possible.
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