Head of Growth Canada (m/f/d)

• Own the customer journey of our Canadian University UFred for the Canadian Market from first conversion of the user to becoming a student
• Define conversion strategy throughout the customer acquisition funnel
• Identify and prioritise initiatives based on data to drive growth
• Directly leading marketing teams to ensure optimal and conversion-oriented customer journey
• Closely collaborate with other teams and units (e.g., performance marketing, sales) to improve overall results
• Measure success along defined Metrics/KPIs and leverage insights for continuous improvement

• Successfully completed university degree in business, economics or related field
• Multiple years of experience in a startup, high-growth company, consulting or similar high-paced environment
• Strong data acumen with experience in making data-driven decisions
• Experience with steering a team, leverage cross-unit resources and external service providers to implement marketing initiatives
• Experience with customer-centric and target group focused communication
• Ideally experience in a conversion-oriented B2C environment such as e-commerce
• Ideally experience with marketing in an international environment and in a go-to-market setting
• Hands-on mentality and drive to ensure implementation by overcoming challenges independently
• Business fluent written and spoken English

• Be you at IU and UFred: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment.

• Mutual Trust: It’s your job; We trust you and give you the greatest possible freedom to organize yourself.

• Take your knowledge to a new level: Where if not with us? Benefit from free access to all our e-learning platforms, language courses and discounted study programs. With us there is always something new to learn.

• Feel the difference: Be part of our Culture of Everyone. A corporate culture in which you can be yourself and which promotes diversity, embraces individuality, and values teamwork and growth. We celebrate our success and see mistakes as learning opportunities. Together as a team.

• Wellness and Balance: UFred employees actively utilize subsidized Health and Vision Care, as well as an RRSP Match program. They spend paid time off with those who are important to them between Christmas and New Years, as well as on their birthdays. The possibility for flexible work arrangements, an Active Living Benefit, and Wellness days are additional benefits enjoyed by our staff. 

In 2023, UFred joined IU Group, Germany’s largest private university group. Together, we embark on a mission to revolutionize online education. We are pioneers in delivering high-quality education, leveraging technology and innovation to meet the changing needs of students.

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Enni at enni.westensee@iu.org org.

Actions speak louder than words: We cherish our “Culture of Everyone” and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!