Social Media Creative Strategist (m/f/d)

Join IU Group and be part of our exciting journey in the EdTech space. The Social Media Creative Strategist (m/f/d) will be responsible for developing the paid social media strategy in our international markets and bring the strategy to life in a cross-functional setting. This is a full-time permanent position. The role is remote within the UK.

Your tasks

• Strategy development: Formulate comprehensive strategies for social media channels that align with our overall marketing goals and brand positioning.
• Scripting and Storyboarding: Storyboard new concepts and messaging arcs in collaboration with our central brand and creative teams.
• Detailed Briefs: Provide detailed briefs to content creators, graphic designers and video editors, outlining creative concepts and objectives for both new and existing campaigns.
• Campaign Optimization: Identify optimization potential in creatives based on expertise and data insights from analytics teams
• Market Monitoring: Monitor market trends, competitive landscape, and industry developments to keep strategies relevant and forward-thinking.

Your Profile

• Experience: A minimum of 4 years experience in social media marketing (ideally paid and organic) with a focus on developing and executing campaigns.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Strategic Skills: Strong understanding of social media platforms, audience engagement strategies, and best practices for driving performance.
• Creative Skills: Experience developing concepts and messaging arcs, working with creative teams, providing clear guidance and feedback on visual and written content.
• Impact driven: Have a strong understanding of campaign effectiveness and success indicators and build campaigns to reach business goals.
• Communication: Excellent written and verbal communication skills, with the ability to craft compelling messaging and storytelling.
• Project Management: Strong project management skills, capable of handling multiple campaigns and deadlines simultaneously.
• Market Awareness: Knowledge of current market trends, competitive landscape, and industry developments to inform strategy.

We offer

• Design your ideal career and pathway: Explosive growth across brands in multiple countries enables great opportunities.
• Work from home, work from anywhere: We blur the lines between local and remote by embracing collaborative technologies. Working from abroad for a while sounds good to you? No problem thanks to our WorkFlex benefit.
• Flexible working times: It’s your call. We trust you will get things done.
• Up level your education: Enjoy free up-skilling courses, language courses & discounted degree courses. There is always something new to learn!
• Get a good rest: We push ourselves every day to go above and beyond. But we also take the time to recharge our batteries: with 30 days of annual vacation for all employees.
• A workplace pension if you are resident in the UK.

You find yourself in this profile and are looking for a new challenge? Then apply online now via our career portal.

If you have any further questions, please feel free to contact Marina at marina.meissner@iu.org.

Actions speak louder than words: We cherish our “Culture of Everyone” and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!